Video Marketing Statistics and Your Business
Have you climbed on board the video marketing train yet?
If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.
When it comes to video marketing statistics, here’s just one big number that should jump out..
1.8 Million Words
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
Nobody has the time and energy to write 1.8 million words. After all, it’s the equivalent of 3,600 web pages. Look at it like this, if you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video – that’s without a break.
Take that into account and you can easily see why online video marketing is the single most practical use for your marketing strategy.
Not convinced yet? I see, your a NUMBERS guy/gal.
Well, here are 15 more big video marketing numbers that will make you sit up and take notice.
The Market for Online Video – By The Numbers
According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers?
100 Million- That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better.
And a whole of them are looking to buy YOUR service or product.
90% – The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions.
Retailers who provide online video to show off their products report that the products with video sell almost 50% more than products with no video.
75% – The percentage of executives who told Forbes that they watch work-related videos on business websites at least once a week.
Here are the results broken down:
- 50% watch business-related videos on YouTube
- 65% visit the marketer’s website after viewing a video
16 minutes and 49 seconds – According to comScore, that’s how much time the average user spends watching online video ads every month.
Here is the takeaway –
If you’re not using video, you’re missing out on a huge market opportunity.
It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch.
When you post an online marketing video to a business website, you’ve got a great chance to engage a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation due to lack of time.
Your marketing video is a great way to get your elevator pitch out into the Internet and let it reel in leads.