From the Blog

8 Big Video Marketing Results

There’s nothing to lose and about 403% more profit just waiting for you.

Results drive everything.

Here are 8 big video marketing results to consider when adding video marketing to your budget.

80% – According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better.

Of that 80%

  • 46% took some action after viewing the ad.
  • 26% looked for more information about the subject of the video
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

64% – That’s how much more likely website visitors are to buy a product on an online retail site after watching a video.

Visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.

Video Marketing Online – Not Just for Retailers

403% – An Australian real estate group reported real estate listings with videos receive 403% more inquiries than those without videos.

In other words, real estate ads with videos generate quadruples the leads of those without videos.

59% – According to Forbes Insight, the percentage of senior executives who’d rather watch a video than read text is 59%.

j0178677About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad.

Around 50% of those who viewed an online marketing video went on to make a purchase for their business!

And BTW – It’s Not Just On A Website

96% – In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. Yes, you read that right.

That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.

200-300% – The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or demo video in an email, the click-through rate increased by 200% to 300%!

75% – Do your email subscribers drop like flies? Eloqua, an automated email marketing provider, noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%.

Maintaining that contact is a vital part of establishing a relationship with prospects.

51% – One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.

Video marketing increases sales and leads. If you’re not using video marketing, you’re losing customers to those who do.

Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate.

Why would you leave all that value sitting on the table?

4 More BIG Numbers For You to Munch On

10 seconds – That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or less. You’ll lose about one-third of your viewers by 30 seconds, 45% of them by one minute and almost 60% by two minutes.

Those numbers remain the same no matter how long the video is.

5 minutes – While desktop viewers tend to stick with videos for two minutes or less, mobile users seem to have a longer attention span.

iPhone users tend to watch for about two-point-four minutes. Android users give a video three minutes to engage them and Symbian users stick around for just over four minutes. iPad users have the longest attention spans of all, sticking with a web video for an average of five minutes.

16% – That’s the percentage of YouTube videos that are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m., according to Sysomos.

15 seconds – According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and one minute.

If you make your video longer, that stat goes down.

Effective video marketing has to be engaging right from the start, but how do you know where your video is going off the rails?

That’s where video statistics come into play.

Detailed video stats will tell you who is watching your video, how long they stay engaged and exactly where they click away.

Armed with that information, you can sharpen your message and target it more precisely.

If you haven’t started your own video marketing campaign, isn’t it time you jumped in with both feet?

There’s nothing to lose and about 403% more profit just waiting for you.

Contact an Expert at Pivotal Studio Today, We Can Help Get Your Business On The Right Track!